Use a Masonry Monument to Identify Your Business

All business owners know that effective marketing is required to attract new customers. Signage plays a critical role in letting customers know where your business is located. If you haven't invested in a masonry monument to serve as the exterior signage for your growing business, you could be missing out on the potential benefits these brick signs can provide.

A customized masonry monument can give your company the boost it needs to take sales to the next level. Your monument can also help establish a brand identity for your company in the local marketplace. Learn why you should consider a brick monument as the signage for your company.

One of the primary reasons that you should invest in a masonry monument to advertise the location of your business is the versatility these masonry projects can provide.

Each custom monument is composed of two main components - the signage and the masonry. Both of these components can be completely customized to meet your needs. You can choose the font for your monument's signage and select the color and size of the brick for the masonry.

A skilled mason will be able to create a monument that will blend seamlessly with your commercial building's existing exterior. You can also opt to have the monument complement your building but not be an exact match. This design choice will make your monument more visible and help potential customers easily see your signage.

Another reason you may want to invest in a masonry monument instead of a plastic or vinyl sign for your business is the relatively low amount of maintenance required of brick.

Brick structures are built to last. You might spend a little more on the initial construction and installation of a masonry monument than you would another type of sign, but the durability and ease of care a monument offers will soon make the extra money spent worthwhile.

Your masonry monument will be standing long after a vinyl or plastic sign would have deteriorated. You just need to clean and repair the masonry occasionally to avoid structural damage, and your monument will be sure to last.

Business owners often invest in cheap signage because they want the ability to change their marketing message often throughout the year. You can still maintain a high level of flexibility with a masonry monument when you design the monument with this flexibility in mind.

For example, your contractor can fit a sign cabinet into the masonry surround. This sign cabinet can contain a light-up marquee that is protected from the elements with a glass door. You can use specialized plastic letters on the marquee to spell out your message and change the message whenever you desire.

A sign cabinet can also house a digital screen. Businesses who want to feature rotating messages will often turn to digital signage. Having the ability to marry a digital or marquee sign with a traditional brick surround makes a masonry monument the perfect choice for any business owner looking to invest in prestigious and durable outdoor signage.

Take the time to consider the aesthetic and financial benefits you will enjoy when you make the decision to advertise your business with a masonry monument. These stately signs can still provide you with access to modern advertising methods while helping your business establish a credible and respected image.

Contact us at Whitney-Anderson Building Group, LLC, today if you are considering a masonry monument for your commercial property. We can help you design a monument that will project the right image into the community and withstand the test of time.